The Inspiring Journey of HD Lady: From Passion to Profession
Meet Melissa, a visionary makeup artist whose journey began in her teenage years. Growing up with a mother who was a talented fashion designer, Melissa found herself captivated by the world of beauty and artistry. Often volunteering to do bridal makeup for her mother’s couture clients, she quickly gained a reputation for her skill and creativity, sometimes even landing the coveted role of makeup artist on those special days.
Fast forward to 2010, and Melissa’s passion took a new turn when one of her former students from St. Joseph's Convent approached her to do her bridal makeup. This student admired Melissa's unique style and artistry, and their request sparked a wave of interest. Friends soon followed suit, seeking her expertise for their own weddings, and Melissa continued to offer her services complimentary, reveling in the joy of making others feel beautiful.
It was during this time that Melissa realized her hobby could evolve into something more significant. Inspired by the demand for her talent, she decided to transform her passion into a side hustle alongside her career in banking.
In 2014, Melissa took a bold step and flew to Trinidad and Tobago to attend a prestigious makeup conference hosted by Buntricia Bastian's Total Package, a traveling beauty school. There, she not only honed her skills but also returned home with her very first set of makeup products for sale. She introduced these items to her colleagues, marking the exciting launch of the retail arm of her budding business.
By 2017, Melissa had become the main retailer for a popular cosmetics brand. However, she soon learned that the brand’s manufacturer planned to establish a presence on the island, which posed a threat of intense competition in a limited market. Rather than be deterred, Melissa sought advice, and it became clear: the time had come to create her own brand.
This pivotal moment gave birth to the HD Lady line of cosmetics—a vegan, high-definition, professional-grade makeup collection that embodies sustainable and ethical beauty. With a vision to empower individuals and promote responsible beauty practices, Melissa poured her heart and soul into developing a line that reflects her values and artistry.
In 2020, the HD Lady Makeup line was successfully launched, bringing Melissa’s dream to life. That same year, she established an eCommerce website, allowing beauty enthusiasts to shop conveniently 24/7, with delivery options available both locally and internationally.
Today, HD Lady is a testament to Melissa’s dedication, creativity, and passion for beauty. Her journey from a young teen experimenting with makeup to a successful entrepreneur is an inspiring reminder that when you follow your passion, the possibilities are endless. Join the HD Lady movement and embrace a new era of beauty that celebrates individuality, sustainability, and empowerment!