About Us

HD Lady is owned by Grenadian female entrepreneur, Mrs. Melissa Jones-Gittens. She officially started the business in 2016. The company offers professional makeup artistry services, cosmetic retail and makeup courses.

Melissa holds an Associate Degree in Science, a BSc.(Hons.) Management Studies and Computer Science (UWI, Trinidad), an MBA (IT Management, Leicester, U.K.) and a certificate in Advanced Makeup Artistry.

Our Vision:

HD Lady will become a pioneer in the vegan cosmetic industry in the Caribbean region, leading in innovation and raising the bar on service delivery for total customer satisfaction.

Our Mission:

HD Lady will become a pioneer in the vegan cosmetic industry in the Caribbean region, leading in innovation and raising the bar on service delivery for total customer satisfaction.

Our Story

Melissa discovered her passion for makeup artistry, whilst still a young teen. With her mother being a fashion designer, preparing bridal couture, she will sometimes volunteer to do the bridal makeup on the big day and was sometimes successful in securing the top job (complementary)..

It was in the later years (2010) as a young woman, one of her past students from St. Joseph's Convent (St. George's) where she taught for some years approached her to do her bridal makeup when she was getting married because she admired the way Melissa did her own makeup. Since then, her friends requested her services for their own big day, still operating in complementary mode, until one day she decided that this art which was just her hobby at the time, is something she can further develop and monetize and have as a side-hustle to her career at the time as a banker.

In 2014, she decided to take it a bit further and flew to Trinidad and Tobago where Buntricia Bastian"s Total Package (a travelling beauty school) would have been present to host a makeup conference and offer certificated courses. Melissa also returned from Trinidad with her first set of makeup products for sale and sold them to her colleagues at work and this was the commencement of the retail arm of the business. 

At around the year 2017, Melissa after becooming the main retailer of a certain brand of cosmetics, she got intel that the company that manufactured the brand of cosmetics was making arrangements to set up shop on the island and therefore HD Lady was challenged with the possibility of facing severe competition in an already tiny marketplace. She sort advice as to how to deal with such a challenge and was advised to launch her own brand. This was the birth of the idea of starting the HD Lady line of cosmetics, a vegan, high-definition, professional grade, line of makeup. With this line of makeup, we hope to promote sustainable and ethical beauty.

In 2020, the HD Lady Makeup line was successfully launched and in that same year, Melissa built an eCommerce website to facilitate 24/7 convenient shopping with delivery islandwide and internationally.